There is a saying:
Turnover is vanity, profit is sanity and cash flow is reality
This saying is true, and never more so than now, with the credit crunch, inflation rising and the doom and gloom mongers out there dispensing their ‘a recession is nigh’ rhetoric, now is the time to get control over your finances and that means your cash flow.
Of the businesses that fail, they do so for various reasons, but the one thing they have in common is that it was cash flow that finally ‘did them in’.
Lets be honest, have you ever seen anyone go out of business and say it was because they had too much money?
My suggestion, take control now, get a handle on your cash flow, if you use winweb online accounting software then this is easy, use the cashflow tool under the planning tab.
Remember, cash is king!
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