Don’t cut your marketing budget

Too many businesses cut their marketing spend in a time of recession, why? Well usually because it is seen as an easy expense to cut, but is it the right one to cut?

I think I should point out that marketing is not the same as advertising. While ‘traditional’ advertising may not be producing results and therefore there is a sound argument for cutting this expense, marketing is about pushing the name of your business and keeping people aware of it, and your services/products, while at the same time introducing others to it, so don’t cut this cost!

If you are based in the North West you are lucky, there are grants available.