Shopping is an everyday activity which most people have experienced at some point in their lives. It is not uncommon for business people to shop for the business in the same way that they would shop for themselves. There are people who will only buy brand name items, there are others who will spend hours [...]
The Dragon’s Den television programme is based on business people pitching to the five would be investors for capital for their business. The added bonus is the network connections and the business know how that these investors bring to the table. Pitching for an investment should be a fairly straight forward process. Yet time and [...]
Before the recession it was not uncommon to hear individuals talking about their desire to run their own business. Or alternatively about an idea which they believed would earn them lots of money and make them rich. Having a good 9 to 5 job no longer seemed like the ideal aspiration. It really looked as [...]
At times it may well seem like running a business is a 24-7 occupation. In that there are always numerous tasks to be done. However, one area of your business that may need additional attention is the customer retention side. Simply hoping that your customers will remain loyal to you……..is not a strategy. Having a [...]
There have been many recent reports in the media about different employers that are considering the option of downsizing their business in order to secure the long term viability of the business. The process of downsizing a business normally focuses on the legal, economical and financial aspects of the business. It is bad enough to [...]
It is amazing to learn that some businesses do not really understand where their core business comes from or how their sales are generated. In fact many business people even neglect or overlook the opportunity to introduce existing clients to new products or services. They always seem to be seeking that elusive ‘new and bigger [...]
When a business is setup there are always a hundred and one things to be done. Often the business owner starts off with a list of aims and objectives for the business. This list can be anything from simply the desire to survive the first year to how many customers they would like to acquire [...]
The primary objective of any business is to create a profit. Profits are often driven by the cycle of supply and demand. Thus consumer behaviour is intrinsically linked to the economy and will always have an influence on the economy. Having an ongoing pipeline of prospective customers is only one side of the profit equation. [...]
There is a vast amount of generic information available on running a business. There is also a lot of information covering the different aspects of running a business such as branding, accountancy and sales. There are numerous books available from different experts or successful people about growing or running a business. There is also a [...]
There is no doubt that all businesses now operate in a global market place and there is no avoiding it. Recent events in the USA have served to highlight how connected and interconnected we really are. Developments in transport and communication now make it possible to conduct business on more than one continent as well [...]
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