Bigger Isn’t Always Better – Why Small Firms Deliver Superior Client Care
In the world of accountancy, bigger doesn’t always mean better. Some firms love to boast about their team size, making it sound like more people equals better service. But anyone who has ever dealt with a larger accountancy practice knows that size often comes with its own set of problems: poor communication, lack of personal care, and clients feeling like just another number.
At Holden Associates, we take a different approach.
Big Enough to Cope, Small Enough to Care
For over 37 years, Jason, our founder, has worked in both larger and smaller accountancy firms. At age 33, he was headhunted for a director role at one of the world’s top four accountancy firms. However, Jason knew his passion lay elsewhere. He wanted to build something different: a firm that prioritises client relationships, personalised service, and a hands-on approach that larger firms struggle to provide. That is why Jason built Holden Associates: to provide expert, personal, and responsive accountancy services that don’t get lost in bureaucracy.
Yes, we are a smaller firm, but that is by design. It means every client gets direct access to experienced qualified professionals, not just whoever is available. It means when you call, you know exactly who you’re speaking to and that they understand your business inside and out.
More People, More Problems?
Larger firms often highlight their headcount as an advantage, but let’s break that down:
- More staff means higher overheads – and guess who pays for that? Clients.
- More staff doesn’t mean more experience – we have a dedicated team with specialist knowledge, not just a sea of junior employees.
- More staff can mean more inefficiency – decisions take longer, service can be inconsistent, and clients can get lost in the shuffle.
Scalability Without Sacrificing Service
One criticism we’ve heard from competitors is that we’re ‘too small’ and ‘dependent’ on Jason as the founder. Let’s set the record straight:
- We operate efficiently with a mix of in-house and remote full-time staff, allowing us to scale as needed.
- If required, we can expand with additional remote professionals without compromising our personalised service.
- Every client gets direct access to an expert—no being handed off to junior staff or someone unfamiliar with your business.
The Holden Associates Difference
Clients choose us because they value expert advice, clear communication, and a team that genuinely cares about their success. Our size isn’t a weakness; it’s a strength. It means we can move faster, respond quicker, and deliver a level of service that larger firms simply can’t match.
So, if you’re looking for an accountancy practice where you’re more than just a number, where experience trumps headcount, and where client care is at the heart of everything we do—welcome to Holden Associates.
We’re small enough to care, and big enough to cope.
